For decades, managers from all over the Netherlands were expected to develop their leadership and think out-of-the-box in a cabin on the heath. In recent years, a serious alternative has been offered to that chatter in Camperduin. Don't talk, just act. Preferably together. Brave the surf in a kayak, with your GPS into the dunes. Find it out. Team building for big boys (and girls). And to practice, the little ones can do that with their school class. The new beach creates a new environment and, just like the customers, the entrepreneurs themselves have to take on the adventure again. Because no one can predict how the coast will behave exactly.